Influencers
Recommend creators from your market and we'll set up collaborations together.
For our partners
Communication Guide
how to talk about PUQUU
PUQUU in a nutshell
hiii!PUQUU is a new kids' brand from Poland built around one idea: play is everything. We make creative tools that get kids off screens and into the mess – crayons, markers, paints, doodle rolls – built for their ideas, not ours. We believe children don't need more limits. They need more space to create, explore, get messy and dream.
What makes us different: we co-create collections with artists – Susie Hammer, Piotr Karski, Jakub Dyc and titeepex – so every product comes with a story.
Creative StudioDraw, paint, experiment. Ideas run free.
Sensory PlaySquish, squeeze, explore. The senses lead.
LifestyleEveryday objects that bring colour and a smile to everyday routines.
Why PUQUU
our superpowers
Artist collaborations
Products tell stories
Packaging that's part of the play
Screen-free creative play
Bold, design-led look
Made for kids' own ideas
Ready to gift
Supports art education
Kids want it. Grown-ups buy it.
Safe – EN 71 tested
play is everything!
who we talk to
Who PUQUU is for
Parents
Design-conscious parents
They want screen-free play that looks good at home, value good design and creativity, and are happy to let kids get messy.
Gift-givers
Anyone looking for a gift with a story
Grandparents, aunts, friends of the family. Our packaging is made to be given – no extra wrapping needed.
Where PUQUU fits best
Concept stores
Kids' boutiques
Design shops
Gift shops
Bookstores
Museum shops
PUQUU in one sentence
for someone who's never heard of usFor a boutique owner
"PUQUU is a design-led creative play brand – crayons, markers, paints and doodle rolls in packaging that stands out on the shelf and sells itself as a gift. Bold to look at, cheeky in its voice and built on one belief: kids need more space, not more rules."
For a parent
"PUQUU makes colourful creative tools that get kids off screens and into the mess – drawing, painting and making things their own way."
Do's and Don'ts
keep it PUQUU| Topic | Do | Don't |
|---|---|---|
| Core message | Talk about play, freedom, imagination and the joy of making things | Present PUQUU as an "educational toy" or promise developmental results |
| Mess | Show real kids, real play, real mess – mess is a good thing for us | Show only perfect, staged, spotless scenes |
| Screens | Invite kids off screens in a light, positive way | Lecture or shame parents about screen time |
| Artists | Always credit the artist, e.g. "Doodle Roll by Piotr Karski" | Mention artist collections without the artist's name |
| Name and tagline | Write PUQUU in capitals; use "Play is everything!" in English | Change the spelling or translate the tagline |
| Visuals | Use official PUQUU photos, logos and assets | Alter the logo, characters or artwork, or use stock images |
| Tone of voice | Warm, playful, short sentences, a little humour | Corporate, formal or pushy sales language |
| Pricing and promotions | Keep the brand positioned as design-led and premium | Communicate PUQUU through deep discounts or aggressive promos |
| Product claims | Say products meet EN 71 safety requirements; ask us about specific materials or sustainability details per product | Make big, general sustainability claims or create your own technical claims |
PUQUU is very visual and made to be shared
We're very open to building the brand in your market with you. Bring us your ideas.
Boutique giveaways
Joint Instagram giveaways with stores stocking PUQUU, especially around the launch.
Your B2B clients
Encourage them to work with local influencers – we're happy to support with content.
Workshops and pop-ups
Creative workshops, kids' art sessions or interesting pop-ups – we're open to anything creative.
FAQ about the brand
what clients askWhere does the name PUQUU come from?
From the Polish "puk puk" – the sound of knocking, like "knock knock" in English. PUQUU is a playful, childlike take on it: a little knock on the door that invites you in to play.
Where is PUQUU from?
PUQUU is a new kids' brand from Poland, created by the team behind YAMANN – a Polish distribution company with years of experience building international design and lifestyle brands. New brand, not new to retail. We're building it for an international audience from day one.
Who is PUQUU for?
Kids first. Always. But we also design for the parent, grandparent or gift-giver choosing the product. The range goes from 1+ to 99+ – some products are just as good for kidults.
Where are the products made?
PUQUU is developed and designed in Poland. Our products are manufactured with selected partners in China, and we work closely with them on quality, safety and the little details that make a product feel like PUQUU.
Are the products safe?
Yes – safety is non-negotiable. All PUQUU products go through rigorous testing and meet the relevant EN 71 safety requirements. Products designed for use on the skin go through additional testing and are made to cosmetic-grade standards.
What about sustainability?
We prefer real details over big claims. We look closely at materials, packaging, recyclability and cutting unnecessary plastic. Some products use certified paper, but this differs from SKU to SKU – so ask us about a specific product and we'll give you the exact answer.
What makes PUQUU different?
We sit between creative play, sensory play, lifestyle and design – with a strong attitude towards play. A product needs to win twice: the kid thinks "I want that", the grown-up thinks "yes, I'd buy that".
Who are the artists?
Susie Hammer (Happy Clock), Piotr Karski (Stick & Draw Doodle Roll), Jakub Dyc (Artist Tattoo Collection) and titeepex (Sticker Stories), with a new collection by Sarah Matuszewski coming soon. Working with artists exposes kids to high-quality illustration and helps them build their own sense of aesthetics.
Is it an educational toy?
Not in the classic sense. We're about free play: no rules, no right answers. Creativity and confidence come naturally when kids play their own way.
What languages are on the packaging?
Most products have up to 17 languages on the pack; smaller packs have fewer. If a language is missing, we provide the required product stickers to retailers free of charge.
Does PUQUU sell directly to consumers?
Yes, through puquu.com. We keep recommended retail prices and don't use our own shop to undercut retail partners, though we may run seasonal promotions from time to time.
Is there in-store material?
Yes – we're building a full PUQUU in-store toolkit (displays, shopping bags, shelf wobblers, posters, floor stickers), rolled out step by step. For the launch we can loan selected stores a large PUQUU display and provide shopping bags. Tell us what else would help.
Does PUQUU give back?
Through PUQUU Play Forward we support art education for kids together with Zachęta – National Gallery of Art in Warsaw.
All PUQUU materials
grab it here
content drive
Photos, logos and content
Packshots, lifestyle photos, videos, product descriptions, brand assets and the master product sheet.
Open Google Drive → cataloguePUQUU product catalogue
The full product range to browse and share with your clients.
Open the catalogue → brand introBrand introduction
The PUQUU story, values and artist collaborations.
Open the brand intro → master item dataMaster item data
All PUQUU product data in one sheet, ready for your listings and orders.
Open master item data →